Free Tools
Industry-Specific Marketing Tools
Free calculators, audit tools, and quizzes built for specific industries. Each tool gives you a clearer read on the numbers, bottlenecks, and opportunities inside your business before you book a call.
Available Now
Use these tools to benchmark your current marketing and spot practical next steps.
Law Firm Revenue Calculator
LiveSee what your intake funnel is actually worth
Plug in your monthly consultations, retainer rate, average case value, and close rate. The calculator shows you exactly where revenue leaks and what a 10-20% improvement at each stage is worth in real dollars.
Google Review Impact Calculator
LiveHow many reviews do you need to close the local competitor gap?
Enter your current Google review count and rating, then add three relevant local competitors. Calculate the gap and get a practical 90-day review target with transparent revenue scenarios.
Restaurant Food Cost Suite
LiveCost a recipe, set a menu price, and find break-even covers
Convert purchase units to recipe units, adjust for waste, and calculate food cost per serving, a target pre-tax menu price, direct contribution, monthly break-even sales, and covers per day.
In the Build Queue
These are validated tool concepts we intend to build. Open any page to see the scope and join its launch list.
Dental Practice Growth Calculator
In DevelopmentModel new patient acquisition cost and lifetime value
Calculate your cost-per-new-patient across channels (Google Ads, SEO, referrals, direct mail), compare against Canadian dental benchmarks, and model how changes in recall rate and case acceptance affect 3-year revenue.
Ads Account Audit
In DevelopmentFind wasted spend in your Google or Meta ads
Upload a CSV export from Google Ads or Meta Ads Manager. Our AI analyzes your campaigns against an 8-category scoring rubric: budget allocation, bidding strategy, audience overlap, creative diversity, conversion tracking, wasted spend, Quality Score distribution, and ad copy effectiveness.
Contractor Lead Generation Calculator
In DevelopmentHow many leads per month do you need to hit your revenue target?
Input your annual revenue target, average job value, and close rate. The calculator shows exactly how many leads you need per month, your cost per lead by channel (Google Ads, SEO, HomeStars, referrals), and which channel delivers the cheapest qualified leads for your trade.
Local SEO & GBP Scorecard
In DevelopmentAudit your Google Business Profile in 60 seconds
Enter your business name and location. We pull your Google Business Profile data, check NAP consistency across 8 Canadian directories, audit your review velocity, and score your local pack competitiveness against the top 3 competitors in your area.
Dealership AI Visibility Audit
In DevelopmentSee exactly how your dealership shows up in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Type your dealership name, city, and OEM. We run real shopper queries against the major AI engines and show you whether you're being cited, which competitors are getting the citation instead, and the specific GEO fixes that move the needle.
Dealership Marketing Budget Calculator
In DevelopmentNADA-anchored monthly marketing budget for your specific dealership, broken out by channel.
Type in new and used units sold per month, gross per unit, and your rooftop count. We compute the NADA-recommended 6-7%-of-gross-profit marketing budget, split across digital, paid ads, SEO/content, fixed-ops marketing, and brand — with the honest caveat that budget without attribution is just spend.
Dealership CRM Fit Quiz
In DevelopmentWhich CRM is actually the right fit for your dealership? VinSolutions, DealerSocket, Salesforce, eLead, or one of the Canadian options.
10 questions about your rooftop count, OEM mix, DMS, BDC structure, budget, reporting needs, and provincial market. Output: top 3 CRM recommendations ranked for your specific situation, with Canadian compliance notes (PIPEDA, Quebec Law 25, Bill 96) and DMS integration matrix.
Under Consideration
Useful, rankable ideas that follow the current build queue. Waitlist demand helps us prioritize them.
SEO Pricing Estimator
In DevelopmentFind out what you should actually pay for SEO
Answer 8 questions about your business (industry, location, competition level, current traffic, goals) and get a data-backed estimate of what SEO should cost you per month, based on Canadian market rates and your competitive landscape.
Social Media Audit Tool
In DevelopmentIs your social media actually working? Score it in 60 seconds.
Connect your social profile or paste your handle. We score your posting frequency, engagement rate, follower growth trend, content mix diversity, and best-performing post types against industry benchmarks. Get a letter grade and specific fixes.
Are Ads Worth It? Calculator
In DevelopmentShould you even be running ads? The math might say no.
Input your industry, average sale value, customer close rate, and monthly ad budget. The calculator shows your expected leads, cost per customer, break-even point, and gives you a straight yes-or-no verdict with reasoning. No sales pitch — just math.
Fractional CMO Readiness Quiz
In DevelopmentDo you need a full-time CMO or a fractional one?
Answer 10 questions about your company stage, marketing team size, annual revenue, and growth targets. The quiz scores your readiness for fractional CMO engagement and shows whether you need strategic oversight, execution help, or both.
Website Redesign Cost Estimator
In DevelopmentGet a realistic budget range for your website project
Answer 10 questions about your current site, desired features, integrations, and timeline. The estimator returns a realistic budget range based on Canadian web development market rates and your specific requirements.
Future Concepts
Longer-term calculators and assessments with a narrower audience or a larger data requirement.
Trucking & Fleet Lead Calculator
In DevelopmentModel your cost-per-lead and fleet utilization ROI
Input your fleet size, average haul value, current lead sources, and close rate. The calculator shows your cost-per-booked-load across channels and models what improved digital presence does to fleet utilization rates.
Marketing ROI & CAC Calculator
In DevelopmentCalculate your true customer acquisition cost
Input your marketing spend by channel, number of leads generated, conversion rate, and average customer value. See your true CAC, payback period, and lifetime-value-to-CAC ratio with benchmarks for your industry.
Agency Model Fit Quiz
In DevelopmentFind the right type of marketing partner for your business
Answer 8 questions about your business size, marketing goals, budget, and internal capabilities. The quiz recommends whether you need a full-service agency, a specialist agency, a freelancer network, or in-house talent.
Content Audit Tool
In DevelopmentWhich blog posts should you kill, update, or keep?
Enter your domain and we crawl your published content. Each page gets scored on traffic trend, topical relevance, content freshness, and conversion contribution. You get a keep/update/kill recommendation for every post.
Marketing Maturity Assessment
In DevelopmentScore your marketing operations from 1 to 100
A 15-question assessment covering strategy, execution, analytics, team, and technology. Get a maturity score with a roadmap showing exactly which capabilities to build next based on your business stage.
Want a tool built for your industry?
If your industry has a messy marketing question that should be easier to answer, tell us what you are trying to measure.
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