Contractor Lead Generation Calculator
How many leads per month do you need to hit your revenue target?
Input your annual revenue target, average job value, and close rate. The calculator shows exactly how many leads you need per month, your cost per lead by channel (Google Ads, SEO, HomeStars, referrals), and which channel delivers the cheapest qualified leads for your trade.
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Why we are building it
A clearer answer before you spend more
Contractors spend $500-$3,000/month on HomeStars, Houzz, and Google Ads but rarely calculate their actual cost per closed job. A roofer paying $85/lead with a 20% close rate is paying $425 per job. If their average job is $8,000, that is a 19:1 return. But most contractors cannot tell you their close rate, let alone their cost per closed job. This calculator makes the invisible visible.
What the Contractor Lead Generation Calculator will do
- 1
Input your annual revenue target and average job value to calculate jobs needed per year
- 2
Factor in your close rate to determine total leads needed per month
- 3
See cost-per-lead benchmarks for your specific trade (roofer, HVAC, general contractor, landscaper)
- 4
Compare channel costs: Google Ads vs SEO vs HomeStars vs Houzz vs referrals
- 5
Get a recommended monthly marketing budget based on your lead gap
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Join the launch list. We use real waitlist demand to decide which tool gets built next.
Got A Question?
Get in touch. We'll respond soon, so together, we can take a bite out of the competition.