Email and Text Marketing

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Unlock the secret to digital marketing success with two heavyweights: email and SMS marketing. With email open rates hovering around 20-30% and SMS sky-rocketing at 98%, it’s clear these channels aren’t just for reminders—they’re revenue engines. Think of your database as a VIP list; these customers have already shown interest in your brand, and with personalized messaging, you’re not just reaching out, you’re building loyalty, driving conversions, and ultimately boosting your bottom line. And the best part? These services are almost free.

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What Is Email And SMS Marketing?

Email marketing and SMS marketing are forms of digital marketing that use email and text messages respectively as a means of communicating with a large audience. The goal of email marketing is to promote a product, service or brand through the sending of commercial messages to a list of subscribers. SMS marketing uses text messages to deliver promotional messages, alerts, and reminders directly to the mobile phones of targeted customers. Both methods are used to build brand awareness, generate leads, and drive sales.

Why Is It Important To Market To Your Database

Marketing to your database is important for several reasons:

Increased ROI: Marketing to your existing database is often more cost-effective than acquiring new customers, as they already have a relationship with your brand and are more likely to make a purchase.
Improved customer loyalty: Regular communication and relevant content can help to build and maintain customer loyalty.
Better targeting: With data on customer behavior and preferences, you can create more targeted and personalized marketing campaigns, leading to higher engagement and conversion rates.
Cross-selling and upselling opportunities: By understanding your customers' purchase history, you can identify opportunities for cross-selling and upselling complementary products or services.
Re-engagement: Re-engaging with inactive customers through targeted campaigns can help to revive interest in your brand and generate new sales.
Data analysis: Marketing to your database can also provide valuable insights into customer behaviour and preferences, which can inform future marketing strategies and product development.

In summary, marketing to your database is a crucial part of a comprehensive marketing strategy, as it allows you to effectively communicate with your existing customer base and drive sales growth.

Statistics And Conversion Rates Around Email And Text Message Marketing

Email and text message marketing are highly effective forms of marketing, with high conversion rates and high return on investment (ROI). Here are some statistics and conversion rates related to email and text message marketing:

Email Marketing

Open rates: The average open rate for email marketing campaigns is around 20-30%.
Click-through rates: The average click-through rate for email marketing campaigns is around 3-5%.
Conversion rates: The average conversion rate for email marketing campaigns is around 2-5%.

Text Message Marketing

Open rates: The average open rate for text message marketing is around 98%.
Click-through rates: The average click-through rate for text message marketing is around 45%.
Conversion rates: The average conversion rate for text message marketing is around 19%.

It's important to note that these conversion rates will vary depending on several factors, including the size and quality of the email and text message lists, the relevance and personalization of the messages, and the overall marketing strategy. However, these statistics provide a general idea of the effectiveness of email and text message marketing.

In conclusion, both email and text message marketing can be highly effective in driving conversions and generating a positive return on investment. The key to success is to develop targeted and personalized campaigns that effectively reach and engage the target audience.

What Is The Best Email And SMS Marketing Platforms?

The "best" email and SMS marketing platform depends on the specific needs and goals of the user. Some popular and well-regarded platforms for email marketing include Mailchimp, Constant Contact, and AWeber. For SMS marketing, popular platforms include Twilio, BulkSMS, and SlickText.

When choosing a platform, it's important to consider factors such as the size of your audience, your budget, the features offered, and the level of support provided. Some platforms may be more suitable for small businesses, while others may be better suited for larger enterprises. It's recommended to research and compare multiple platforms before making a final decision.

What Are The Benefits Of Email And SMS Marketing?

There are several benefits to using email and SMS marketing as part of your overall marketing strategy:

Woman holding phone with email she received

Cost-effective: Both email and SMS marketing are relatively inexpensive compared to other forms of traditional advertising.
Targeted audience: You can send emails or text messages to a specific target audience based on their interests or demographics.
Measurable results: It is easy to track the success of an email or SMS marketing campaign using metrics such as open rates, click-through rates, and conversion rates.
High engagement: Emails and text messages have a high open rate compared to other forms of marketing, making them an effective way to reach potential customers.
Flexibility: You can easily personalize and modify your campaigns based on the behaviour and preferences of your target audience.
Immediate delivery: SMS marketing allows for immediate delivery of a message to a customer's mobile device, making it an effective tool for time-sensitive information or promotions.
Increased brand awareness: Consistent and relevant email and SMS marketing campaigns can help increase brand awareness and customer loyalty over time.

Benefits Of Combining Email And Text Marketing

Combining email and text marketing can bring several benefits to your overall marketing strategy:

Increased reach: By utilizing both email and text marketing, you can reach your target audience through multiple channels, increasing the likelihood that your message will be seen and acted upon.
Improved engagement: Text messages have a higher open rate compared to email, while email allows for more detailed and visually appealing content. By using both, you can engage your target audience in a variety of ways and improve the overall effectiveness of your campaigns.
Enhanced personalization: By combining data from both email and text marketing campaigns, you can gain a more complete understanding of your target audience and create more targeted and personalized campaigns.
Increased flexibility: With both email and text marketing, you have the flexibility to send different types of messages for different purposes, such as promotional offers, transactional updates, or event reminders.
Increased efficiency: By automating and integrating your email and text marketing campaigns, you can streamline your marketing processes, save time, and increase overall efficiency

How Does Email And Text Marketing Affect The Bottom Line

Email and text marketing can have a significant impact on a business's bottom line by driving sales, increasing customer engagement and loyalty, and reducing marketing costs. Here are some of the ways email and text marketing can affect the bottom line:

Increased sales

By sending targeted and personalized messages, email and text marketing can drive conversions and increase sales. Research has shown that businesses that use email marketing see an average return on investment (ROI) of $42 for every $1 spent.

Improved customer engagement and loyalty

Regular communication through email and text marketing can help build customer relationships, increase brand awareness, and improve customer loyalty. This can lead to repeat business and positive word-of-mouth referrals, both of which can positively impact the bottom line.

Lower marketing costs

Compared to traditional marketing methods such as print or broadcast advertising, email and text marketing are cost-effective. They allow businesses to reach large audiences with minimal costs, while still allowing for personalization and targeting.

Increased customer lifetime value

By keeping customers engaged and informed through email and text marketing, businesses can extend the lifespan of their customer relationships, leading to increased customer lifetime value and a more positive impact on the bottom line.

How Does CASL Consent Apply To Email And Text Messaging Customers

CASL (Canada's Anti-Spam Legislation) applies to the sending of commercial electronic messages (CEMs), which includes emails and text messages, to Canadian residents. CASL requires that individuals give explicit consent to receive CEMs from a business, and that businesses keep records of this consent.

In practice, this means that businesses must obtain consent from individuals before sending them CEMs. There are two types of consent under CASL: express consent and implied consent.

Express Consent

This is an active agreement by an individual to receive CEMs from a sender. Express consent can be obtained through opt-in mechanisms such as a sign-up form or an explicit request for permission to send CEMs.

Implied Consent

This is a less formal agreement that is based on a pre-existing business relationship or a recent transaction. For example, if an individual has purchased a product or service from a business, the business may have implied consent to send CEMs related to that product or service. Implied consent is limited to a two-year period.either through opt-in or implied consent.

Additionally, CASL requires that all CEMs include an option for the recipient to unsubscribe, and that businesses honor all unsubscribe requests within 10 business days.

To ensure compliance with CASL, businesses must carefully manage their email and text messaging lists and have processes in place to obtain, record, and manage consent. Failure to comply with CASL can result in significant fines, so it's important for businesses to understand and follow the regulations.

Ready to make every inbox and text notification work for you? Contact Unalike Marketing Today

Don’t let your messages get lost in the noise—Unalike Marketing crafts targeted, high-impact email and SMS campaigns that turn clicks into customers and followers into fans.