We plan, write, design and send direct mail for businesses in Regina, Saskatoon and across Saskatchewan. That covers addressed postcards and letters to your own customers, Canada Post Postal Code Targeting for a new location or service area, and triggered cards that go out automatically when something happens in your CRM. Every piece carries a tracked way to respond, so the report shows calls, scans and bookings, not just how many cards were printed.
Our Position: Start With Your Own List
Most small businesses should mail their own customers before they mail strangers. A past customer already knows your name, so the card only has to give them a reason to come back now: a furnace due for its yearly check, a cleaning that is a year overdue, a lease that renews in sixty days. Cold neighbourhood mail can work, but it needs more volume, a sharper offer and more patience, and it is the first budget line we cut when a client is testing the channel.
We are also cautious about building a program on unaddressed flyers. Canada Post's Neighbourhood Mail stopped for over two months during the 2025 labour dispute. Addressed mail was outside the flyer ban, though it was delayed during the national and rotating strikes that autumn. The service is running again at 2026 prices, and the full timeline and our recommendation are in our guide to the Canada Post flyer delivery changes.
The Three Ways We Send Mail
- Addressed mail to a list you own: past customers, patients, members or leads. Each card carries the person's name and address. This is where we start most programs.
- Canada Post Postal Code Targeting: every address in the postal codes you choose, without buying a list. Useful for a new location, a service-area launch, or a trade that works street by street.
- Triggered mail through Postalytics: a card prints and mails automatically when a record changes, such as a quote that went quiet, a new mover, or a contract nearing renewal. It runs on an API, so nobody has to remember to send it.
Unaddressed Neighbourhood Mail is a fourth option and the cheapest per piece. We use it for broad promotions where a delay would not hurt, and we keep a fallback ready.
What We Have Learned Running a Postcard Program
Our team runs an automated postcard program for a Regina real estate agent through Postalytics. Between September and mid-October 2026 it mailed more than 190 personalized 6 x 9 postcards, each with a QR code to a page built for that one household. These are the operational numbers from that program. We are not publishing a response rate from it yet: the sample is too small and the program is too young to support one.
- Cost: the client prepaid Postalytics credits at CA$1.59 per 6 x 9 postcard, which covered printing and postage. Credits are bought per piece, in blocks of at least 100.
- Timing: on a measured card, Postalytics created the piece and printed it six days later, and it reached the mailbox about nine days after printing. Plan around two weeks, not two days.
- Tracking: Canada Post sends no delivery scans for these cards, so the vendor's delivered count stays at zero even after the cards arrive. The last status you can see is the mailed date. Response has to be measured on your side, through the QR code, a phone number or a landing page.
- Holds: the program checks every address against current listings and holds a card when the house is for sale. Rules like that are what stop an embarrassing card.
Source: Postalytics campaign records and per-piece event data for that program, September 14 to October 14, 2026. Client identity withheld.
What a Program Includes
- Audience: your list cleaned and de-duplicated, or the postal codes chosen with you, plus the exclusions (current customers, opted-out addresses, listed homes).
- Offer and copy: one reason to respond now, written for the person holding the card, and checked against the advertising rules for your industry.
- Design: front and address side built to the vendor's template so the indicia and address block print where Canada Post expects them.
- Response path: a QR code or short URL to a page made for the mailing, a tracked phone number where it makes sense, and the form or booking connected to your CRM.
- Sending: Canada Post Smartmail Marketing or Postalytics, whichever fits the volume and the trigger.
- Reporting: pieces mailed, scans, calls, forms and bookings by mailing date, and what each booking cost once printing and postage are counted.
If you want to see how the cost of a campaign builds up, our 2026 direct mail cost guide works through printing, postage and a full worked example for 1,000 households.
Who Direct Mail Fits, and Who It Does Not
Mail earns its cost when one new customer is worth several hundred dollars or more and the business can name who it wants to reach: home services, dental and health clinics, real estate, trades, B2B services with a defined territory, and restaurants opening a new room. It is a poor fit for a low-margin product sold to everyone, or for a business that cannot answer the phone when the cards land.
For dental offices, the provincial college's advertising rules decide what a card can say. Our dental direct mail guide covers what Saskatchewan and Ontario allow.
Where We Stand in Search and AI Answers
On October 14, 2026 we checked our own visibility before building this page. Unalike did not appear in Google's top 10 for any of seven direct mail searches we ran in Canada, Regina and Saskatoon, and was not named in any of eight ChatGPT answers to questions such as which agency in Regina does direct mail and digital together. The Regina results were thin: a mailbox directory ranked first for direct mail regina. We are publishing that baseline so any change can be checked against it later.
What We Will Not Promise
- A response rate. Published benchmarks are averages across industries and lists; your offer and your list decide the number.
- A delivery date. Neither Postalytics nor Canada Post guarantees one, and the 2024 strike and the 2025 dispute both stopped or delayed mail.
- Results from a mock-up. The postcards on this page are illustrations of fictional businesses, not client work.
Questions to Ask Any Direct Mail Vendor
- Is the price per piece all-in (print, postage, addressing), or does postage come separately?
- Where is the list from, and can I see the exclusions you applied?
- How will I know a response came from the mail and not from something else?
- What happens to a card the vendor rejects, and is a failed send retried automatically?
- Who owns the artwork, the list and the landing page when we stop working together?