Dealership Marketing Budget Calculator
NADA-anchored monthly marketing budget for your specific dealership, broken out by channel.
Type in new and used units sold per month, gross per unit, and your rooftop count. We compute the NADA-recommended 6-7%-of-gross-profit marketing budget, split across digital, paid ads, SEO/content, fixed-ops marketing, and brand — with the honest caveat that budget without attribution is just spend.
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Why we are building it
A clearer answer before you spend more
Dealer principals know their unit-sales and gross-per-unit numbers cold. They don't know their marketing-as-a-%-of-revenue. The calculator gives them an honest, NADA-anchored number plus channel allocation, then sets up the conversation about attribution.
What the Dealership Marketing Budget Calculator will do
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Inputs: new and used units per month, gross profit per unit, rooftop count, optional current spend
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Output: NADA 6-7%-of-gross-profit recommended monthly budget (with range)
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Per-channel allocation: digital paid, SEO/content, reviews, email/SMS retention, brand, fixed ops
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Comparison to current spend if entered: are you over- or under-budgeted vs benchmark
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PDF report with channel pie chart + next-step CTA into Unalike
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