Trucking & Fleet Lead Calculator
Model your cost-per-lead and fleet utilization ROI
Input your fleet size, average haul value, current lead sources, and close rate. The calculator shows your cost-per-booked-load across channels and models what improved digital presence does to fleet utilization rates.
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Why we are building it
A clearer answer before you spend more
Trucking companies spend heavily on load boards but rarely measure their digital marketing ROI. A fleet running at 78% utilization vs 90% utilization represents hundreds of thousands in annual revenue difference. This calculator makes that gap concrete.
What the Trucking & Fleet Lead Calculator will do
- 1
Input fleet size, average haul value, and current utilization rate
- 2
Calculate cost-per-lead and cost-per-booked-load by channel (load boards, Google Ads, SEO, referrals)
- 3
Model the revenue impact of improving utilization from current to target rate
- 4
Compare your metrics against Canadian trucking industry benchmarks
- 5
See the breakeven point for investing in digital marketing vs additional load board subscriptions
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Join the launch list. We use real waitlist demand to decide which tool gets built next.
Got A Question?
Get in touch. We'll respond soon, so together, we can take a bite out of the competition.