Marketing for Canadian dental practices.

Questions buyers ask.

What's the difference between marketing a dental practice vs a clinic?

Honest answer: almost none at the ad-platform level. Both are local-first healthcare buyers. The difference is regulatory — a solo dentist under RCDSO or CDSBC has stricter testimonial, before/after, and claims rules than a multi-practitioner clinic with a PR team to backstop it. We build to the strictest rule that applies to your province and practice size.

Do you handle Invisalign or cosmetic campaigns?

Yes — Invisalign in particular is a good Google Ads fit because searchers have high commercial intent and know the brand. The tricky part is compliance with RCDSO/CDSBC advertising rules around before/after imagery and outcome claims. We run the creative through your compliance filter before pushing ads live.

How long until I see new patient bookings?

Google Ads: usually 2-4 weeks to stabilize CPA and start generating qualified calls. SEO: 3-6 months to move on "dentist [neighbourhood]" terms, 6-12 months for bigger head terms. Reviews + GBP optimization compound fastest — we prioritize that inside the first 30 days because it's the cheapest quick win.

What's a typical monthly investment?

Most independent Canadian practices we work with spend $1,500-$4,000/mo total (fees + ad spend combined) during the growth phase and settle into $1,000-$2,500/mo once the machine is running. Worked math: at ~$400 first-case revenue and 15 new patients/mo, even a 20% lift on new-patient volume is worth ~$1,200/mo — that's the honest ceiling on what to pay us.

Do you work with DSOs or just independent practices?

Both, but most of our work is independent and small-group. DSO marketing is a different game (brand standards, franchise-style governance, multi-location reporting) and we'll tell you straight if we're the right fit. Independents and 2-5 location groups are our sweet spot.