Marketing for Canadian dental practices.
New-patient bookings, Google reviews, recall campaigns — built for independent and group clinics across RCDSO, ADA&C, CDSBC, and CDSS jurisdictions.
Real Canadian practices, real marketing results
- Boulevard DentalSaskatoon, SK
- 12 playbooksPublished this year
- RCDSO + CDSBC awareCompliant ad copy
- Google Ads + SEO + SocialFull stack
Featured case study
Cut agency admin spend ~$2K/month while hitting their all-time lead volume.
Boulevard Dental — Saskatoon
“I was so tired of seeing zero results from my marketing spend, with no idea where my money was going. Now, my level of service is truly unalike and has yielded our best months ever.”Ryan, Boulevard Dental Centre
- -$2K/mo
- Agency admin charge reduction
- All-time high
- Lead volume + revenue
- 4 channels
- Search, Display, YouTube, Pmax
How we help.
Search Engine Optimization (SEO).
Local-pack + organic rankings tuned to "dentist near me" + neighbourhood queries. GBP optimization, NAP consistency, review velocity.
See how it works →Google Ads for dental.
Search + Performance Max campaigns built around new-patient searches, Invisalign, emergency, and pediatric terms — without wasting spend on clickers.
See how it works →Social Media Management.
Monthly content plans, before/after compliance, Google-reviews-to-Meta pipeline. Built for the small practice marketing team of one (or zero).
See how it works →Playbooks for dental marketing.
See all articles →Dental Software Canada: What Your Practice Actually Needs (And What's Just Noise)
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Questions buyers ask.
- What's the difference between marketing a dental practice vs a clinic?
- Honest answer: almost none at the ad-platform level. Both are local-first healthcare buyers. The difference is regulatory — a solo dentist under RCDSO or CDSBC has stricter testimonial, before/after, and claims rules than a multi-practitioner clinic with a PR team to backstop it. We build to the strictest rule that applies to your province and practice size.
- Do you handle Invisalign or cosmetic campaigns?
- Yes — Invisalign in particular is a good Google Ads fit because searchers have high commercial intent and know the brand. The tricky part is compliance with RCDSO/CDSBC advertising rules around before/after imagery and outcome claims. We run the creative through your compliance filter before pushing ads live.
- How long until I see new patient bookings?
- Google Ads: usually 2-4 weeks to stabilize CPA and start generating qualified calls. SEO: 3-6 months to move on "dentist [neighbourhood]" terms, 6-12 months for bigger head terms. Reviews + GBP optimization compound fastest — we prioritize that inside the first 30 days because it's the cheapest quick win.
- What's a typical monthly investment?
- Most independent Canadian practices we work with spend $1,500-$4,000/mo total (fees + ad spend combined) during the growth phase and settle into $1,000-$2,500/mo once the machine is running. Worked math: at ~$400 first-case revenue and 15 new patients/mo, even a 20% lift on new-patient volume is worth ~$1,200/mo — that's the honest ceiling on what to pay us.
- Do you work with DSOs or just independent practices?
- Both, but most of our work is independent and small-group. DSO marketing is a different game (brand standards, franchise-style governance, multi-location reporting) and we'll tell you straight if we're the right fit. Independents and 2-5 location groups are our sweet spot.
Got A Question?
Get in touch. We'll respond soon, so together, we can take a bite out of the competition.