Healthcare Professional Marketing
Revitalize Your Practice with Marketing for Healthcare Professionals
Welcome to Unalike Marketing, where we transform healthcare practices into thriving businesses. From chiropractors in Regina to dermatologists in Saskatoon, we specialize in marketing strategies tailored to healthcare professionals. If you’re ready to grow your patient base, build your reputation, and streamline your operations, you’ve come to the right place.
Running a healthcare practice is no small feat, but marketing it shouldn’t be your headache. We’re here to help you fill your appointment books, engage your current patients, and ensure you’re the first choice in local Google searches. Let’s dive into how we can make your practice stand out.
Why Healthcare Professionals Choose Unalike Marketing
Healthcare professionals face a unique challenge: balancing patient care with the demands of running a successful business. You're a specialist in your field, and there's a reason for that, at Unalike Marketing, we're the same. We specialize in helping practices thrive. Taking the worry and marketing tasks off your plate so you can focus on what matters, your patients.
We Understand Your Industry
From chiropractors to optometrists, we know that each healthcare niche has unique challenges and opportunities. The benefit is having marketed for this field, a lot of the tactics that convert are the same. Whether it’s promoting back pain relief or annual eye exams, we tailor our strategies to attract patients actively seeking your services.
We Know Your Market
Based in Saskatchewan, we understand the needs of healthcare professionals in Saskatoon, Regina, and beyond. Whether your practice serves urban patients or rural communities, our campaigns are designed to target your local audience through organic, paid and database initiatives.
Results Speak Louder Than Promises
We’ve helped healthcare providers achieve milestones like an 800% increase in online reviews, record-breaking patient acquisition months, and better retention rates through online booking. These aren’t just numbers—they’re real, measurable successes that we can replicate for your business.
Our Services for Healthcare Professionals in Saskatchewan
There is no 'one-size-fits-all' service from one clinic to the next. Depending on your situation and the competitors in the market will determine the mediums to use. The good news? We have experience in all areas of marketing for healthcare professionals.
1. Local SEO to Boost Patient Visibility
Most patients turn to search engines to find healthcare providers near them. Ranking high in local search results is essential for practices looking to attract new patients.
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Keyword Optimization: We create content tailored to specific healthcare services in local areas, such as “dentist accepting new patients in Saskatoon” or “chiropractor near Swift Current” Targeting these phrases helps your practice rank higher and attract the right audience.
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Google Business Profile Optimization: A well-maintained profile with accurate business information, patient reviews, and engaging photos ensures your practice stands out in local searches.
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Localized Content Creation: Whether it’s blogs on “Tips for Better Eye Health in Regina” or service pages highlighting “Dermatology in Martensville,” we create content that drives traffic from your target market.
2. Google Ads That Attract High-Intent Patients
Google Ads is a powerful tool for healthcare providers, connecting you with patients actively searching for your services.
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Search Ads: Appear at the top of Google results for searches like “podiatrist for diabetic foot care in Saskatoon” or “massage therapist near Regina.” These ads help you capture patients who are ready to book.
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Display Ads: Reach a broader audience with visual, engaging campaigns across websites your potential patients visit, like health blogs or local news sites.
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YouTube Video Ads: Short, informative videos highlighting services like dental implants or physiotherapy attract attention and drive patient inquiries.
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Performance Max Campaigns: We use Google’s AI-driven campaigns to optimize your ad spend and deliver results across multiple platforms, ensuring maximum visibility in local markets.
3. Social Media Marketing That Connects and Converts
Social media has become a key factor in healthcare marketing, helping providers engage with their communities and build trust.
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Content Calendars: Thoughtful posts that align with your services and seasonal needs—for example, promoting back-to-school eye exams for optometrists or wellness tips for chiropractors.
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Social Media Ads: Facebook and Instagram ads drive inquiries for specific services like teeth whitening or anxiety counselling. With advanced targeting, we ensure your ads reach the right demographics in your area.
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Reels and Video Content: Short-form video is a great way to showcase your services, highlight success stories, or introduce your team, building rapport with potential patients.
4. Reputation Management to Build Patient Trust
Online reviews play a crucial role in how patients choose healthcare providers. A strong reputation can set your practice apart in a crowded market.
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Review Generation: We help you implement systems, print and digital material, that encourage happy patients to leave positive reviews, boosting your credibility.
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Monitoring and Response Management: Staying on top of reviews ensures you can promptly address feedback, showing your commitment to patient care.
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Showcasing Positive Feedback: We integrate your best reviews into your website and marketing materials to reinforce trust with potential patients.
5. Online Booking and Patient Retention Systems
Convenience is key for patients when booking healthcare appointments. Offering online booking not only attracts new patients but also improves retention.
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Online Booking Integration: We make scheduling easy for patients with user-friendly booking systems that reduce friction and increase conversions.
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Automated Appointment Reminders: Implement reminders via text or email to reduce no-show rates and keep your schedule running smoothly.
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Patient Portals: Offering portals where patients can view appointments or communicate with your practice helps build loyalty and enhance the patient experience.
6. Email and Text Campaigns to Maximize Patient Engagement
Direct communication with your patient base is an effective way to promote services, encourage follow-ups, and maintain loyalty.
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Segmented Campaigns: Tailored messaging to specific groups, like promoting seasonal services such as flu shots or reminders for yearly checkups.
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Personalized Content: Crafting emails that feel relevant and valuable to patients, encouraging higher engagement rates.
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SMS Campaigns: Text messages are ideal for time-sensitive updates, like last-minute appointment slots or promotions on specific services.
7. Analytics and Reporting to Measure Success
Clear, actionable insights are critical to understanding the effectiveness of your marketing campaigns.
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Google Analytics Setup and Monitoring: Track key website metrics like page views, appointment form submissions, and conversion rates.
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GA4 Integration and Training: With Google’s transition to GA4, we’ll seamlessly integrate the new platform into your business operations. We don’t just set it up—we also provide hands-on training for your team, so you’re confident in interpreting your patient and user data and using it to guide your next initiative.
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Tag Implementation: Proper tagging is essential to measure what’s working and what’s not. From setting up event tags to tracking those book now button clicks and form submissions, we ensure every action on your site is accounted for.
Saskatchewan Healthcare Marketing Experts
With so many fields that can benefit, we deliver for healthcare practices across Saskatchewan with tailored strategies that attract new patients and boost local visibility.
Dentists
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Dentists often operate in independently owned practices that rely on attracting and retaining a steady flow of new patients.
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Services Patients Search For: Dental cleanings, teeth whitening, cavity fillings, orthodontics, and emergency dental care.
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Marketing Opportunities: Local SEO to rank for terms like “dentist near me,” automated review requests to build trust, and showcasing patient care and advanced technologies like Invisalign or digital X-rays on social media.
Optometrists
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Many optometrists operate in small practices and depend on local visibility.
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Services Patients Search For: Eye exams, contact lenses, glasses, vision therapy.
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Marketing Opportunities: Highlighting availability of new patient specials or showcasing advanced diagnostic technology.
Physiotherapists and Physical Therapists
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Physiotherapy clinics are usually individually owned and heavily reliant on patient referrals and Google searches.
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Services Patients Search For: Rehab for sports injuries, chronic pain treatment, post-surgery recovery.
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Marketing Opportunities: Content marketing for injury prevention, local partnerships with gyms, and online appointment scheduling.
Family Physicians
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Privately owned general practitioner offices often need to accept new patients.
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Services Patients Search For: Annual physicals, vaccinations, general medical advice.
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Marketing Opportunities: Creating informative content around common health issues and emphasizing convenience.
Mental Health Professionals (Psychologists, Counsellors, Therapists)
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Many private practitioners operate solo or in small group settings.
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Services Patients Search For: Anxiety therapy, depression treatment, couples counseling.
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Marketing Opportunities: Highlighting patient testimonials, providing free resources, and offering easy scheduling.
Massage Therapists
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Small, privately owned massage therapy clinics focus on wellness and often compete for visibility online.
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Services Patients Search For: Relaxation massage, therapeutic massage, sports massage.
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Marketing Opportunities: Promoting memberships or package deals, seasonal specials.
Chiropractors
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Chiropractors are often individual practitioners or part of small offices seeking to grow their patient base.
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Services Patients Search For: Back pain relief, spinal adjustments, posture correction.
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Marketing Opportunities: Google My Business, local SEO for terms like “chiropractor near me,” and patient reviews
Audiologists
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Hearing clinics are typically independent and rely on patient acquisition through targeted marketing.
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Services Patients Search For: Hearing tests, hearing aids, tinnitus treatment.
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Marketing Opportunities: Educational blogs on hearing loss and online ads tailored to seniors.
Veterinarians
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Independently owned veterinary clinics cater to local pet owners seeking personalized care.
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Services Patients Search For: Pet vaccinations, spay/neuter services, emergency care.
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Marketing Opportunities: Social media campaigns featuring pets and SEO for “vet near me” searches.
Dermatologists
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Many dermatology clinics operate independently and rely on new patient inquiries.
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Services Patients Search For: Acne treatment, mole removal, cosmetic procedures like Botox.
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Marketing Opportunities: Targeting searches for cosmetic and medical dermatology services.
Podiatrists
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Independent offices aim to attract local patients for foot and ankle care.
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Services Patients Search For: Diabetic foot care, orthotics, bunion treatment.
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Marketing Opportunities: Leveraging SEO for specific foot conditions and Google Ads targeting older demographics.
Naturopaths and Functional Medicine Practitioners
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Small offices focus on personalized health solutions and often aim to attract a niche audience.
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Services Patients Search For: Holistic health advice, dietary consultations, alternative treatments.
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Marketing Opportunities: Emphasizing testimonials and SEO for alternative medicine keywords.
Dieticians and Nutritionists
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Many work independently, offering tailored dietary plans.
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Services Patients Search For: Weight loss programs, meal planning, sports nutrition.
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Marketing Opportunities: Hosting webinars and offering free initial consultations online.
Case Study: How We Helped a Dental Practice Break Records
When a Saskatoon dental clinic approached us, they were ready to grow but didn’t know where to start. We implemented a comprehensive strategy that delivered outstanding results. Let’s replicate this success for your healthcare practice.
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800% Increase in Reviews: We automated review requests to encourage happy patients to share their experiences.
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Record-Breaking Months: Our targeted SEO and ad campaigns drove a steady stream of new patient inquiries.
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Improved Retention: By integrating an online booking system, we made it easier for patients to schedule follow-ups, increasing retention.
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Database Management: Leveraging patient data for personalized marketing boosted loyalty and referrals.
Boost Your Practice’s Pulse Today
Ready to grow your healthcare practice and reach more patients? Let’s get started. Contact us today and see how we can take your practice to the next level.
