Marketing strategies for Canadian consultants.
Pricing, lead-gen, agency-vs-consultant tradeoffs, and the marketing playbook independent consultants and small advisory firms actually need.
Built for solo consultants and small advisory firms
- 3 playbooksStrategy + selection + pricing
- Solo to 10-personNot management consulting
- Honest pricing breakdownsWhat's a fair fee
- Updated quarterlyQ1 2026
How we help.
Marketing Strategy & Planning.
If you're a consultant pivoting from referrals-only to active outbound, the strategy work matters more than the channel choice. We do the audit before recommending a media mix.
See how it works →Search Engine Optimization (SEO).
Consultant-credibility SEO: published thought-leadership content + author-schema + LinkedIn cross-links. Built around the question "is this person actually the expert they claim to be?"
See how it works →Fractional CMO.
If you're a consulting firm without a marketing leader, our fractional CMO engagement gives you senior-level direction without the $200K salary.
See how it works →Playbooks for consulting marketing.
See all articles →Small Business Marketing Consulting: Services & Pricing
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Questions buyers ask.
- I'm a solo consultant — should I even bother with marketing beyond LinkedIn?
- Honest answer: maybe not, if your referral pipeline is healthy and your time is the constraint. Marketing investment makes sense when (a) referrals are flat or declining, (b) you want to charge premium rates and need authority signals to justify them, or (c) you're trying to systematize your business beyond your personal network. If you're a solo earning $250K+ on referrals alone with no growth ambition, save the money.
- What's a fair marketing budget for a small consulting firm?
- Most independent and small-firm consultants we'd work with run $1,000-$3,000/mo total (fees + ad spend) during growth. Lower than other professional-services because you're typically not paying high-CPC Google Ads — most consultant marketing wins are on content + LinkedIn + earned authority, not paid acquisition.
- Should I hire an agency or another consultant for my marketing?
- Honest framing: agencies are good at execution; consultants are good at strategy + accountability. Pattern that works for most small firms: hire a marketing consultant for the first 90 days to build the strategy + measurement framework, then hire an agency to execute against it. Reverse order (agency-first, no strategy) is the most common reason consulting-firm marketing engagements fail.
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