Marketing for Canadian construction + trades businesses.
Home builders, general contractors, specialty trades — lead generation, local SEO, recruitment, and the brand work that makes you the obvious choice in your market.
Built for Prairie + Canadian construction firms
- 6 playbooksBuilders + GCs + trades
- Redhead EquipmentSK heavy-equipment rebrand
- Year-over-year growthBrand work post-engagement
- Recruit + sell bothTwo-audience campaigns
Featured case study
Redhead Equipment: customer-data-informed identity rebuild that fueled year-over-year growth.
Redhead Equipment
“Two iconic Saskatchewan brands needed a change to pull them into the new millennium — without losing the equity they'd built. Brand-building rooted in real customer data, and it has resonated with the business seeing year-over-year growth since.”Unalike project recap
- Identity rebuild
- Tone, voice, visual system
- Customer-data led
- Insights mined from real CRM
- YoY growth
- Sustained post-engagement
How we help.
Search Engine Optimization (SEO).
Local-pack rankings tuned to home-builder, general-contractor, and trades queries by city + service-type. GBP-first, NAP across the directories that matter for trades, review-pipeline that compounds.
See how it works →Branding.
If your brand looks like every other contractor in a 10-page Google search, marketing won't fix it. Customer-data-led identity work — same approach that drove Redhead's YoY growth above.
See how it works →Google Ads.
Lead-gen Search + lookalike Display tuned to home-builder and contractor buyer journeys. Separate campaigns for client-acquisition vs trades-recruitment — they're two different audiences.
See how it works →Playbooks for construction marketing.
See all articles →General Contractor Marketing That Books Consult Calls, Not Just Traffic
Here's a scenario that probably sounds familiar. You're a GC doing $3-5M a year on the Prairies. You've got a website, maybe some Google presence, maybe you're
Construction Lead Generation for Canadian Builders: 12 Channels Ranked by ROI
Here's a number worth sitting with: most Prairie builders we talk to need somewhere between 15 and 25 qualified consult calls a year to hit their build pipeline
Home Builder SEO: Show Up When Buyers Are Already Looking
Picture this: a couple in Saskatoon has been saving for three years. They've got a budget. They've got a lot picked out. They open Google and type "custom home
Construction Company SEO: How to Rank for the Queries That Actually Book Consult Calls
Here's a number worth sitting with: **70 Canadians search "construction company SEO" every month** (per DataForSEO, Google Canada). That's not a huge number. Bu
How to Pick a Construction Marketing Agency in Canada (Without Getting Burned Again)
You've been pitched before. Maybe it was a Toronto shop with a slick deck. Maybe it was a US-based "home builder specialist" quoting you $7,500 USD per month, w
Construction Company Website Design: What Actually Drives Consult Calls
Picture this. You're a custom builder in Regina. You do $4-5M a year. You've got a website, you paid decent money for it, and it looks good on your phone. But w
Questions buyers ask.
- Do you handle both client-acquisition AND trades-recruitment campaigns?
- Yes, and we treat them as completely separate campaign architectures. Client-acquisition lives on Google Ads + GBP + organic — buyers searching for "custom home builder [city]" or "general contractor near me." Trades recruitment leans heavier on Indeed, Facebook, and Instagram for journeyperson and apprentice acquisition. Same ad account, two campaign structures, separate creative, separate conversion tracking.
- What's a realistic budget for a Canadian construction or trades SMB?
- Most independent builders and GCs we'd work with run $2,000-$5,000/mo total (fees + ad spend) during growth and $1,500-$3,500/mo at steady state. Higher than retail-style SMBs because (a) average project value is $30K-$2M, so each lead is worth more, and (b) competitive Google Ads CPCs in trades verticals are $15-$60/click in most Canadian metros. Worked math: at $50K average project value and a 20% close rate on qualified leads, even 1 extra closed project a month covers fees + spend many times over.
- Can you handle WSIB / WCB and provincial trade-licence advertising rules?
- Yes — practical version: we operate inside whatever provincial WSIB/WCB and licensing-board rules apply (Tarion in Ontario for new home builders, Alberta New Home Warranty, BC Builders Lien Act-aware contract messaging, etc.). We won't ship creative that crosses a regulatory line; we'll flag claims ("licensed," "insured," "warrantied") for your in-house verification before launch.
- Do you work with custom builders, production builders, or renovators?
- All three, but they're three different funnels. Custom builders need brand + design-portfolio-led marketing (longer sales cycles, higher project values). Production builders need pricing + community-reputation-led marketing (volume game, lower margins per home). Renovators need local-SEO + GBP + reviews (local-pack rules everything, project values vary widely). Tell us which you are and we'll be straight about where we're strong.
- Why is brand work worth doing for a trades business?
- Because in most Prairie and Canadian markets, the home builder or GC who shows up looking professional in a Google search results page wins the click — and the click usually wins the consult. Redhead Equipment is the example: same business, same products, but a customer-data-led identity rebuild made them visibly the more credible choice in a category dominated by 1990s-style branding. That credibility shows up in YoY revenue, not in a fluffy "brand health" score.
Got A Question?
Get in touch. We'll respond soon, so together, we can take a bite out of the competition.