Marketing direction for a recruitment platform
FillaRole needed marketing direction as it developed its recruitment platform and brought its offer to market. Unalike served as fractional marketing leadership, connecting audience definition, positioning and messaging with the materials and campaigns used to reach employers and candidates.
Positioning carried into campaigns
The work covered visual identity, website strategy and creative, brochures, sales and proposal materials, paid and organic campaigns, email journeys and digital content. Unalike also supported outreach to employers, newcomers and industry audiences.
The engagement connected senior marketing direction to the practical work of explaining the offer and putting it in front of its intended audience.
Scope documented as of 20 October 2026.