Dealership CRM.
CRM and customer-data architecture for Canadian auto dealers and multi-rooftop dealer groups — VinSolutions, DealerSocket, Salesforce Automotive Cloud, eLead, Reynolds Ignite, CDK Drive integration, attribution, and post-Cox-Fullpath CDP strategy.
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What Canadian Dealer Groups Actually Need from an Automotive CDP
Cox Automotive acquired Fullpath in early 2025. If you're running a dealer group in Canada and you've been watching that deal closely, you're probably asking th
Dealership Marketing Attribution: How Canadian Dealer Groups Track What's Actually Working
Most dealers I talk to can tell me how many leads came in last month. Almost none of them can tell me which campaign generated the deal that grossed $4,200 fron
CRM DMS Integration for Canadian Dealerships: Reynolds Ignite, CDK Drive, PBS, and Auto/Mate
Here's something I hear from dealer principals more than almost anything else: "We bought a great CRM. We have a solid DMS. And they barely talk to each other."
VinSolutions vs DealerSocket vs Salesforce: Best CRM for Canadian Dealerships
There's a quote I keep hearing from dealer principals across Canada, and it goes something like this: *"Every OEM meeting, the same agencies pitch. I've used th
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