AI marketing for Canadian SMBs.
Show up in ChatGPT, Perplexity, AI Overviews, and Google AI Mode. Run AI workflows that actually save time. Pick the AI tools that don't burn your budget on hype.
Most-cited AI-marketing playbooks for Canadian SMBs
- 27 playbooksAI search + workflows
- GEO + AEO + LLM SEOAll three covered
- Vertical-awareDental, law, automotive, healthcare
- Updated quarterlyAI moves fast, so do we
How we help.
AI Automation for Service Businesses.
Practical AI receptionists, lead-response agents, quote workflows, booking automations, and software integrations for service businesses that need faster follow-up without another disconnected tool.
See how it works →Search Engine Optimization (SEO).
Traditional SEO + AEO + GEO are the same skill set, applied to different surfaces. We do all three under one engagement, not as separate add-on retainers.
See how it works →Marketing Engineering.
AI workflow infrastructure: tracking, attribution, CRM-to-LLM pipelines, custom GPTs for ops. Built so the AI tooling reports into the same dashboard as the rest of your marketing stack.
See how it works →Content & Video Creation.
AI-assisted content production with human voice DNA — not template slop. Voice-DNA-fitted long-form, AI-vetted before publish, citation-bait formatting that earns LLM mentions.
See how it works →Playbooks for AI marketing.
See all articles →AI SEO Services: What You're Actually Buying (and Whether It's Worth It)
Someone told you their AI SEO services would "put your business on the first page" and "get you found everywhere online." They probably mentioned ChatGPT.
AI Workflows for Marketing Teams: 12 Real Examples
The pattern I'd watch for: if the output goes directly to a customer without a human seeing it first, that's where AI workflows tend to cause problems.
AI for Automation: What Canadian SMBs Actually Need to Know
AI for Automation in Canada: Flavour one: vague promises about efficiency and growth, with no specifics about what actually changes in your business.
How to Show Up in AI Search: ChatGPT, Perplexity, and Google AI Overviews
How to Show Up in AI Search, in practice: Showing up in ChatGPT, Perplexity, and Google AI Overviews requires structured question-answering content.
Schema for AI Search: What Actually Matters (and What's Just Noise)
Schema for AI Search in Canada: Schema markup gives AI systems like ChatGPT and Perplexity structured facts about your business to cite in answers.
AI SEO Agents: How They Work (and Which Are Worth Using)
On Agent SEO: For a full breakdown of what these tools look like side by side, the 12 best AI SEO tools we've tested goes deeper on the specific products.
Questions buyers ask.
- Is "AEO" / "GEO" / "LLM SEO" actually different from regular SEO?
- Mostly the same skill set, applied to different surfaces. The shared layer: clean structured data, clear topical authority, citation-worthy formatting. The differences: AEO weights answer-shaped paragraph chunks more heavily; GEO weights authoritative source-of-truth content; LLM training cycles mean refresh cadence matters more than for Google. If an agency tells you AEO requires a wholly separate retainer, they're upsell-pricing a layer that should sit inside your normal SEO scope.
- How do I show up in ChatGPT, Perplexity, and Google AI Overviews?
- Honest answer: there is no "submit to ChatGPT" button — you earn citations by being the most authoritative, citation-shaped source on a query. That means: exact-question-answering paragraphs, clear schema, real third-party authority signals, and consistent presence across the LLM training corpora (Wikipedia, GitHub, Reddit, high-domain-authority publications). The 27-article shelf below has the specifics by surface.
- Should I add an llms.txt file to my site?
- It's cheap and harmless to add (which is the honest framing — there's no proven ranking signal yet). Recommended pattern: a curated llms.txt at root pointing to your canonical pillar URLs and your most-citable content. It signals intent to the LLM crawlers that have started respecting it (Anthropic, Perplexity in some cases). It does NOT replace structured data, internal links, or topical authority. See the llms-txt-guide article in this section for the template we ship for clients.
- Will AI Overviews kill my SEO traffic?
- Some of it, yes — informational top-of-funnel queries already lose 30-60% of click-through to AI Overviews on the queries where they fire (Pew, Sistrix, BrightEdge data 2025-2026). The defensible play: own commercial-intent and decision-stage queries ("vs", "alternatives", "pricing", "how to evaluate X") where AI Overviews are still rare or low-coverage, AND structure your top-of-funnel content as the citation source AI Overviews link to. The all-or-nothing framing is wrong; most SMBs need both moves.
- What about AI for content writing — won't Google penalize it?
- Google's stance: "AI-generated content is fine if it's helpful." Practical translation: AI-only spam content gets caught by Helpful Content / Spam Updates; AI-assisted content with real human voice + verified facts ranks the same as fully human-written. We use AI inside the production loop (research, outline, first-draft) but the voice DNA, fact-check, and editorial pass are human — see content-generation rules in the AI shelf below.
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