AI marketing for Canadian SMBs.
Show up in ChatGPT, Perplexity, AI Overviews, and Google AI Mode. Run AI workflows that actually save time. Pick the AI tools that don't burn your budget on hype.
Most-cited AI-marketing playbooks for Canadian SMBs
- 27 playbooksAI search + workflows
- GEO + AEO + LLM SEOAll three covered
- Vertical-awareDental, law, automotive, healthcare
- Updated quarterlyAI moves fast, so do we
How we help.
AI Automation for Service Businesses.
Practical AI receptionists, lead-response agents, quote workflows, booking automations, and software integrations for service businesses that need faster follow-up without another disconnected tool.
See how it works →Search Engine Optimization (SEO).
Traditional SEO + AEO + GEO are the same skill set, applied to different surfaces. We do all three under one engagement, not as separate add-on retainers.
See how it works →Marketing Engineering.
AI workflow infrastructure: tracking, attribution, CRM-to-LLM pipelines, custom GPTs for ops. Built so the AI tooling reports into the same dashboard as the rest of your marketing stack.
See how it works →Content & Video Creation.
AI-assisted content production with human voice DNA — not template slop. Voice-DNA-fitted long-form, AI-vetted before publish, citation-bait formatting that earns LLM mentions.
See how it works →Playbooks for AI marketing.
See all articles →AI SEO Services: What You're Actually Buying (and Whether It's Worth It)
You got a pitch last week. Maybe it was an email, maybe a LinkedIn message. Someone told you their AI SEO services would "put your business on the first page" a
AI Workflows for Marketing Teams: 12 Real Examples
Most marketing teams I talk to are using AI the same way they used to use Google. They type a question. They get an answer. They copy-paste it somewhere. Then t
AI for Automation: What Canadian SMBs Actually Need to Know
Picture this. You're running a 12-person trades company in Saskatoon. You spend about three hours every Monday manually pulling leads from your website form, co
How to Show Up in AI Search: ChatGPT, Perplexity, and Google AI Overviews
Here's the thing about AI search: most of your customers are already using it, and most businesses have no idea if they're showing up.
Schema for AI Search: What Actually Matters (and What's Just Noise)
Here's something I notice when I audit SMB websites: most of them have zero schema markup. Some have a little. Almost none have it set up in a way that actually
AI SEO Agents: How They Work (and Which Are Worth Using)
You search for something on Google. An AI Overview answers it before you even see the first organic result. You ask ChatGPT to recommend a Regina accountant. It
Questions buyers ask.
- Is "AEO" / "GEO" / "LLM SEO" actually different from regular SEO?
- Mostly the same skill set, applied to different surfaces. The shared layer: clean structured data, clear topical authority, citation-worthy formatting. The differences: AEO weights answer-shaped paragraph chunks more heavily; GEO weights authoritative source-of-truth content; LLM training cycles mean refresh cadence matters more than for Google. If an agency tells you AEO requires a wholly separate retainer, they're upsell-pricing a layer that should sit inside your normal SEO scope.
- How do I show up in ChatGPT, Perplexity, and Google AI Overviews?
- Honest answer: there is no "submit to ChatGPT" button — you earn citations by being the most authoritative, citation-shaped source on a query. That means: exact-question-answering paragraphs, clear schema, real third-party authority signals, and consistent presence across the LLM training corpora (Wikipedia, GitHub, Reddit, high-domain-authority publications). The 27-article shelf below has the specifics by surface.
- Should I add an llms.txt file to my site?
- It's cheap and harmless to add (which is the honest framing — there's no proven ranking signal yet). Recommended pattern: a curated llms.txt at root pointing to your canonical pillar URLs and your most-citable content. It signals intent to the LLM crawlers that have started respecting it (Anthropic, Perplexity in some cases). It does NOT replace structured data, internal links, or topical authority. See the llms-txt-guide article in this section for the template we ship for clients.
- Will AI Overviews kill my SEO traffic?
- Some of it, yes — informational top-of-funnel queries already lose 30-60% of click-through to AI Overviews on the queries where they fire (Pew, Sistrix, BrightEdge data 2025-2026). The defensible play: own commercial-intent and decision-stage queries ("vs", "alternatives", "pricing", "how to evaluate X") where AI Overviews are still rare or low-coverage, AND structure your top-of-funnel content as the citation source AI Overviews link to. The all-or-nothing framing is wrong; most SMBs need both moves.
- What about AI for content writing — won't Google penalize it?
- Google's stance: "AI-generated content is fine if it's helpful." Practical translation: AI-only spam content gets caught by Helpful Content / Spam Updates; AI-assisted content with real human voice + verified facts ranks the same as fully human-written. We use AI inside the production loop (research, outline, first-draft) but the voice DNA, fact-check, and editorial pass are human — see content-generation rules in the AI shelf below.
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