Omni-Channel Campaign Planning - FFUN

Orange Tag Days is an annual sales event at the FFUN Group timed with the end of summer selling season. With some historical significance, customers expect the hottest deals of the year during this time frame and the creative needs to stand out to promise this. Strong proof points around size of inventory and total discounts got people intrigued and drove sales across the Group. This omni-channel campaign saw inclusion across multiple traditional (radio, billboard) and digital mediums (Google, Meta, websites).