Automotive and Recreation Marketing

Drive Success with Automotive and Motorsports Marketing in Saskatchewan

Unalike Marketing is your go-to marketing agency for the automotive and motorsports industries in Saskatchewan and beyond. Whether you’re in Saskatoon, Regina, or anywhere in between, we know how to get your brand noticed and your sales soaring. With a deep understanding of the local market and years of experience with top brands, we specialize in creating marketing strategies that resonate with Saskatchewan buyers. Let’s face it, what drives your business and all you want out of marketing is lead generation. We’ve worked with some of the biggest stores in the province generating up to 7,000 total leads in a calendar month. If you know your conversion rates, and can handle the business, we’re ready to hit the gas.

Services

Automotive and recreation marketing needs channels that move inventory, build local trust, and keep the sales team supplied with qualified demand.

Why Automotive and Recreation Dealers Choose Unalike Marketing

In the competitive automotive and motorsports industries, you need a marketing strategy as tough as Saskatchewan winters and as exciting as summer on the lake. Here’s why local dealerships and motorsports businesses trust Unalike Marketing:

We Know the Market

Born, raised and based here in Saskatchewan. We understand that even though Regina and Saskatoon are metropolitan markets, they still haven’t fully adopted EVs. Or that the rural locations, like Melfort and North Battleford still prefer a truck to any other body style. We tailor every campaign to connect with these local drivers and outdoor enthusiasts.

Industry-Specific Expertise

We’ve worked with leading automotive and motorsports brands, helping them showcase their vehicles, parts, and accessories in ways that drive results. New vehicles, used vehicles, winter tire campaigns, snowmobile apparel, we’ve got you covered.

Results-Driven Campaigns

You do have to spend money to make money, but those dollars should be driving results. Through witty copywriting and engaging visuals to highly targeted ad campaigns, we craft marketing strategies that grow your web traffic, time on site, SRP and VDP views. It’s up to your dealership to convert that increased foot traffic, and growing test drives to sales.

Case Study #1: Growing Organic Traffic For Online Car Buying

The standard dealership funnel looks like this:

2. Social Media That Sells

From car enthusiasts in Saskatoon to motorsports adventurers in Warman, your customers are scrolling on social media. With our expertise, we ensure your dealership doesn’t just get noticed, it gets results.

• Content Calendars: Strategically planned posts that highlight your inventory during peak buying seasons, while maintaining consistency and engagement.
• Ad Campaigns: Our social media ad strategies focus on your goals. Do you want to drive traffic directly to your website to convert? Or is it all about lead volume, which in that case Facebook and Instagram lead ads can jumpstart your quantity. Whether it’s promoting your latest inventory, advertising trade-in offers, or running financing promotions, our lead generation campaigns are designed to capture contact information and drive conversions.
• Viral Content Creation: From eye-catching reels to action-packed motorsports videos, we create content that connects with Saskatchewan audiences and keeps your brand top-of-mind.

So to grow your business it starts with filling the top of the funnel. There are two ways to do that, one is you pay for it with things like Google Search ads. But the preference we desire is growing your organic search traffic. 49% of marketers believe organic search is the most profitable channel they use because having a customer search for and find what they’re looking for puts you one step closer to conversion.

In this instance, we started a used car business from literally zero and grew them to a 47% increase in clicks and 758% increase in impressions in a 6-month comparison. For on-site SEO it focused on rich, relevant content, updated often. This was included both as monthly blogs, as well as the base on inventory pages. Off-site content focused on a back link strategy, mainly paid through high domain authority news sites that ran our articles. All said and done, the leads flew in upwards of 450 per month.

Case Study #2: Turning Tires into Triumphs

Another of our standout successes came from collaborating with a Saskatchewan dealership looking to boost sales during the traditionally slow winter months. Through a combination of witty ad copy, targeted social media campaigns backed by traditional media and a winter tire promotion, we not only increased foot traffic but also boosted their winter accessory sales by 40%.

Our Services for Automotive and Motorsports Marketing

There is no 'one-size-fits-all' service for a dealership. Depending on your situation and the competitors in the market will determine the mediums to use. The good news? We have experience in all areas of marketing for car dealerships and recreation product.

1. Local SEO for Dealership Domination

When customers search for “best car dealership in Saskatoon” or “snowmobiles for sale near Regina,” we make sure your business appears at the top. Our local SEO services include:

• Keyword Optimization: You’ve heard the slogan that content is king and that’s exactly how Google’s crawler works. Our content targets terms specific to Saskatchewan’s automotive market, like “winter tires in Martensville” or “off-road vehicles in Moose Jaw” to help you rise through the ranks.
• Google My Business Management: Your dealership will stand out with a polished, professional, and engaging profile.
• Reputation Management:A five-star reputation can drive customers to your door, we’ll help you maintain and grow it.

3. Event Marketing for Saskatchewan Shoppers

From pre-order events like Snow-Check and Sea-Doo launches to end-of-season blowouts, we specialize in planning and promoting events that drive sales. Our expertise also extends to supporting new model launches and manufacturer road shows that come to your city.

• New Model Launches: We create excitement for your latest arrivals, whether it’s an all-new SUV or a next-generation off-road vehicle. Our tailored campaigns ensure these events not only attract attention but convert attendees into buyers.
• Manufacturer Road Shows: When the big names bring their latest lineup to Saskatoon, Regina, or other Saskatchewan cities, we help you capitalize on the buzz. From promoting the event to engaging attendees on-site, we ensure your dealership is a key player in these high-profile events.

4. Text and Email Marketing To Your Database

Your existing customer database is a goldmine for generating repeat business and nurturing leads. At Unalike Marketing, we specialize in leveraging email and SMS campaigns to engage your audience with personalized, timely, and relevant messages. By segmenting your database and tailoring communications to specific customer needs, whether it’s promoting a seasonal sale or reminding them about scheduled maintenance, we create campaigns that feel personal and drive action.

With expertly crafted email campaigns, you can anticipate conversion rates of 15-25%, while SMS campaigns boast even higher engagement, often achieving response rates exceeding 30%. These strategies not only keep your dealership top-of-mind but also encourage customers to take the next step, whether it’s visiting your showroom or booking a test drive. Let us turn your customer list into a revenue-generating machine with targeted campaigns that deliver measurable results.

5. Analytics and Reporting

We believe data is the driving force behind every successful campaign. Our Analytics and Reporting services ensure that every dollar you spend is working as hard as possible to generate leads and conversions in Saskatchewan. Here’s how we do it:

• Google Analytics Setup and Monitoring: We’ll set up and monitor your Google Analytics account to track your website’s performance. Whether it’s monitoring page views, bounce rates, or conversion funnels, we ensure you have clear visibility into what’s driving traffic and where users might drop off.
• GA4 Integration and Training: With Google’s transition to GA4, we’ll seamlessly integrate the new platform into your business operations. We don’t just set it up, we also provide hands-on training for your team, so you’re confident in interpreting the data and using it to guide your strategy.
• Tag Implementation: Proper tagging is essential to measure what’s working and what’s not. From setting up event tags to tracking button clicks and form submissions, we ensure every action on your site is accounted for.

6. Google Advertising That Works

Our expertise in Google Ads helps your dealership dominate search results and increase conversions. Maybe you haven’t been doing Google ads at all or your spend just hasn’t been generating results. We dive in headfirst to determine which of Google’s Here’s what we offer:

• Search Ads: Be front and centre when potential customers go to a search engine and search directly for your company or other keywords (brand, make, model, city) that you bid on.
• Display Ads: Captivate your audience with visually engaging campaigns across Saskatchewan’s web traffic. These are ads on the top or sides of other websites your customers find themselves on. The Weather Network, TSN, the list goes on. A strong component of remarketing.
• Video Ads and YouTube Pre-Rolls: Engage customers with high-impact video ads that appear before YouTube videos or across Google’s video network. Whether it’s a 15-second teaser for your newest SUV or a 30-second cinematic showcase of your motorsports inventory, these ads capture attention and drive action. We focus on creating dynamic video content that tells your story and targets Saskatchewan audiences ready to convert.
• Performance Max Campaigns: Not sure which of the Google platforms might work for you? Performance Max campaigns allow Google’s algorithm to take the wheel and optimize the spend through all of their different mediums. These help you reach customers in Regina, Prince Albert and Yorkton across multiple platforms with all-in-one campaigns optimized for maximum ROI.
• Google Shopping Ads: A powerful tool for showcasing your inventory to customers actively searching for products online. These ads appear at the top of Google search results, often featuring product images, prices, and key details, giving buyers an instant snapshot of what you offer. If you've ever searched for “Nike running shoes” and seen a row of product listings with images, prices, and seller names, you've encountered Google Shopping Ads in action.

For the automotive and motorsports industries, Shopping Ads are a game-changer. They’re designed to directly connect your products, whether it’s vehicles, parts, or accessories, with buyers who are ready to purchase. Given their value, let’s dig into them a little more.

How Google Shopping Ads Work

Google Shopping Ads pull information directly from your inventory through the Google Merchant Center, which integrates with your website. These ads automatically display product details like:

• Images: A clear photo of the car, part, or accessory being sold.
• Price: Real-time pricing that’s competitive and transparent.
• Availability: Whether the product is in stock or available for pre-order.
• Product Name and Description: Concise and engaging details to grab attention.

For example, if a customer searches for “2023 Hyundais in Saskatoon,” your ad could appear showcasing a set of tires with an image, price, and the availability at your dealership. This targeted visibility ensures you’re connecting with buyers who are ready to act.

Key Benefits of Google Shopping Ads for Saskatchewan Dealerships

• Stand Out from Competitors: Shopping Ads display visually-rich content that grabs attention and makes your inventory stand out in search results.
• Drive High-Intent Traffic: These ads connect you with customers already searching for specific products, and drive them directly to that VDP link on your website making them more likely to convert.
• Showcase Your Full Inventory: Whether you’re promoting new vehicles, parts, or motorsports accessories, Shopping Ads ensure buyers see what you have to offer.

Dynamic Features for Automotive and Motorsports

• Local Inventory Ads: These let nearby customers know what’s available at your dealership in real-time. For example, if someone in Regina searches for a “pre-owned Ford F-150,” they’ll see your available inventory and know it’s just a short drive away.
• Promotions and Deals: Highlight special offers, such as discounts on accessories or financing deals on new models.

Why Google Shopping Ads Work

Google Shopping Ads are designed to create a seamless shopping experience, allowing buyers to explore and compare products without leaving the search results page. For dealerships in Saskatchewan, this means more visibility, better-qualified leads, and ultimately, higher sales.

By leveraging Google Shopping Ads with Unalike Marketing, you can make your dealership the go-to choice for automotive and motorsports buyers in Saskatoon, Regina, and beyond. Let us help you showcase your inventory and drive results.

Automotive and Recreational Brands We’ve Worked With

At Unalike Marketing, we’ve had the privilege of working with some of the biggest names in the automotive and motorsports industries, crafting campaigns that resonate with audiences and deliver real results. Here’s a quick look at the brands we’ve partnered with and how we’ve helped them shift gears:

• Hyundai: Showcasing innovative technology and reliability through campaigns that highlight their award-winning vehicles.
• Volkswagen: Driving excitement for iconic models by blending classic appeal with modern flair in targeted marketing strategies.
• Kia: Elevating their reputation for value-packed vehicles with dynamic, lifestyle-oriented campaigns.
• Acura: Focusing on the blend of luxury and performance, creating campaigns that attract discerning drivers.
• Genesis: Promoting cutting-edge elegance with sophisticated, data-driven ads for this premium brand.
• Ford: Powering campaigns that spotlight durability, innovation, and Ford’s legacy as a trusted leader.
• Dodge: Showcasing bold designs and powerful performance for adrenaline-seeking drivers.
• Jeep: Creating campaigns that embrace the adventurous spirit of this iconic off-road brand.
• Ram: Highlighting capability and strength through engaging content that speaks to truck lovers
• Kawasaki: Promoting thrill-inducing motorcycles and ATVs with campaigns as bold as their rides.
• BMW: Elevating luxury performance with sleek, aspirational campaigns that resonate with premium riders.
• Ducati: Capturing the speed, precision, and craftsmanship of this Italian motorcycle icon with visually stunning content.
• Triumph: Showcasing the heritage and modern engineering of these motorcycles with campaigns that connect with enthusiasts.
• Harley-Davidson: Building on a legacy of freedom and rebellion with creative content that celebrates individuality.
• BRP (Ski-Doo, Sea-Doo, Can-Am): Driving excitement for recreational vehicles, from snowy adventures to summer waves, with campaigns that spark passion for the ride.

How We Tackle Motorsports Marketing

Ok, a lot of our examples are automotive based, but we’re still all about Saskatchewan recreation vehicles too. ATVs, side by sides, snowmobiles, boats, jet skis, and trailers, motorsports marketing is all about capturing the thrill of the ride. We know how to showcase the lifestyle and excitement your customers crave.

Targeted Motorsports Strategies:

• Seasonal Campaigns: It’s an annual cycle that repeats every calendar year. The key is to time your switch from winter to summer product before your competitors do. Promote winter snowmobile sales or summer Sea-Doo pre-orders with campaigns that match the season’s energy.
• Engaging Storytelling: Use your brand’s story to connect with outdoor enthusiasts who value the freedom and adventure your products offer. For these brands, social media isn’t just for sales, it’s for building aspirations.
• Dealer-Specific Branding: Highlight what makes your dealership the go-to source for motorsports gear and vehicles in Saskatchewan. There are a lot of options, products are generally similar. How can your buying experience from pricing to expertise beat out the next guy?

Rev Your Marketing Engine Today

Ready to take your automotive or motorsports marketing to the next level? Let’s get to work. Contact Unalike Marketing today to see how we can put your dealership or motorsports brand in the fast lane.